Explore the Alternative, Cleaner Commute at BikeFest

May 12, 2008
For Immediate Release:

Fuel Prices, Traffic and Gas Fumes, OH MY

Explore the Alternative, Cleaner Commute at BikeFest, May 14, 11 am - 2 pm in Woodruff Park

With gas prices at an all-time high and the city’s traffic situation even more frustrating, commuting to work by bike is becoming a even more attractive - not to mention green and healthy - option. Enter BikeFest, a partnership between the Atlanta Bicycle Campaign and the Downtown Transportation Management Association. This three-hour outdoor event in Downtown Atlanta's Woodruff Park is a chance to meet bicycle commuters, confer with bicycling experts and - naturally - to win door prizes.

"The number one reason why people keep biking once they have started is that it's fun. BikeFest aims to capture that feeling while giving the community a place to learn about different kinds of bicycling and how to do it safely and confidently “says Rebecca Serna, Atlanta Bicycle Campaign Executive Director. "With rising gas prices, more people are asking us how to get started bicycling; BikeFest answers that question in a fun, festival environment.” Sally Haggard, Director of the Downtown TMA says, “We hope to continue this event each year to encourage cyclists around Downtown and all over Atlanta.”

Participating Vendors include: Atlanta Police Department, City of Atlanta (Connect Atlanta Plan), Clean Air Campaign, Free Flite, Georgia Department of Transportation, Georgia State University, Bicycle attorney Ken Rosskopf, No Brakes, REI, SoPo Bike Cooperative, and more. BikeFest attendees will receive giveaways from vendors in addition to the chance to win raffle prizes, including gift certificates to French American Brasserie, City Grill and Maxim Prime, a one-night stay at the Ellis Hotel, and more.

The Atlanta Bicycle Campaign

Atlanta's largest member-based bicycle advocacy organization, Atlanta Bicycle Campaign creates better conditions for biking, provides Confident City Cycling classes that teach people to ride safely, offers programs to break down the barriers to cycling, educates drivers and cyclists on how to share the road, and strives to make Atlanta a bike-friendly, greener community.

The Downtown Transportation Management Association (TMA)

The Downtown TMA, a program of Central Atlanta Progress and the Atlanta Downtown Improvement District, provides Downtown employers and employees with resources and incentives to encourage transportation alternatives to ease congestion, reduce pollution and improve the commute experience. Visit www.atlantadowntown.com to learn more. Individuals not commuting to Downtown should visit www.cleanaircampaign.com to learn more about the other alternative commuting resources in their area.

Media Contact: Tara Murphy / Ashley Hesseltine – 360 Media, Inc. - 404-577-8686 or info@360media.net